If you have ever seen the movie Dumbo you will understand the magic feather reference. Ironically Dumbo stumbles upon his powers after binge drinking, but I digress. There is a major market out there that exploits people due to their ignorance. There is science and thenthere is pseudo science. I think the big irony here is the people
ignorant of science often assume pseudo science is science and
scientists dismiss some science, because it sounds like pseudo science. After all science is what we know, but in some instances it is what
we think we know. I have been duped by both sides the intellectual
thinking they know more than they do, and the neophyte thinking they
have stumbled upon something superior to my current state of knowledge. At times have been both the neophyte and the intellectual so, please forgive me after all, “to err is human.”
A couple of studies come to mind. A group of social scientists explained to some hotel housekeepers that they were part of a very active job and that they burned lots of calories in their job, sufficient to meet the Surgeon Generals guidlines. (1) Long story short, the control
group continued to do their job with no change, but those blessed with the idea that they were involved in an exercise program in their daily life improved their blood pressure, bf% among other health related
benefits. Experimenters concluded that by priming the group with a sort of positive qualitative feedback they increased the intrinsic value the house keepers placed on their work as exercise. Another study demonstrates that certain surgical intervention could
just as well be considered pseudoscience. (2)
The first citation lists a few more studies on the placebo effect if you happen to be interested.
Long story short if you think you have stumbled upon something that may benefit you towards your goals by all means engage in a series of experiments, research if there is any data to support your predisposition and findings. Test and retest to establish reliability. Remember, after all knowledge is what you know, wisdom is applying that knowledge.